Discover in pictures some of the latest apps created with NeoMAD
The SMARTSCALES application was developed on the request of Oreal’s R&D department to manage cosmetic test campaigns.
Thanks to its Back Office, the product manager is able to define all the questions, groups of individuals targetted for testing, the timetable and response schedule.
The application tells testers when it’s the right time for them to react to demand, answer questions and provide information, according to the plan determined by the product manager. Once the test has been carried out, the controlled information is sent to the Back Office for aggregation and the application goes into standby mode until the next test. Obviously, the product manager can, based on a partial analysis of the initial results collected, modify the procedure or content of the test as and when required.
This powerful collection system is available for the moment on iOS and Android mobiles and tablets.