TNS On The Go

By publishing TNS’ On The GO application, its editor, the marketing department at TNS SOFRES, aims to provide its clients with access to analyses on their mobile equipment as soon as they become available in order to help them react and interact to enrich the debate.

This new tool in TNS SOFRES’ PR toolkit enables in-house teams to lead the network of users when appropriate, and to better share and disseminate information produced in different fields of study. Each application used can thus determine the subjects users are passionate about and alert them as soon as new analyses are available, enabling them to react instantly and share their point of view with the community. The implementation of a Back Office developed for this application also enables broadcasts to be pooled by adapting content to different community channels.

This application was created after a series of scaling operations making mobile strategy part of TNS SOFRES’ overall PR strategy. It is currently available on both Android and iOS mobiles and tablets.